Who to include

Digital marketing agencies provide clients with digital communication tools but do not usually carry out communication on behalf of the client. It is therefore important that these tools enable the inclusion of all factors that influence the quality of communication.
Digital communication is successfully carried out only by organisations that include this communication in all business processes at points where the need for communication or relevant information is formed (on the side of both the employees and the consumers).

All decision-makers, opinion leaders and employees responsible for vital company functions must be included in communication processes carried out by the organisation.
Direct communication with consumers should be carried out by employees who have access to solid and relevant information and answers for consumers.