Website Management
If a website features advertising space, reliable and effective tools are required for its management.
Analytical tools, which are used for the continued monitoring of the number of visitors to the website as well as their behaviour, are indispensable too.
CMS
The long-term success of a website solution depends mostly on the extent of the Content Management System’s integration into the provider’s business processes. When a good CMS system is used, employees in the different departments of a provider’s company should be able to enjoy effective internet communication in their daily work procedures regardless of whether they are employed in sales, development, support, after-sales or any other department.
Sonce.net bases most of its solutions on its own Content Management System named Urednik™, which is the product of many years' innovative development by the company.
Advertising Management
Advertisements with the Open Open AdStream software can be managed in a temporal fashion (setting of the advertising time-frame), from the point of view of lease (sponsorship, per click, per view ...) as well as through all the other currently existent methods of setting up advertising campaigns (frequency cap, limitation to the number of search engines, target group segmentation, etc.). Furthermore, there are almost infinite possibilities of monitoring results by nearly all criteria, which will be of interest to any publisher.
Using the same software, Sonce.net covers another interesting aspect of web design which is internal advertising. This can guide visitors toward content we would especially like to emphasise, thus making sure that important information reaches the consumer. This means internal advertising can greatly contribute to improved communication with various target groups.
User Analysis
The above data is particularly useful for both people employed in marketing and website editors. However, the data merely represents a basis for further, in-depth analysis of the number of visits.
Such in-depth analysis is based on findings acquired from basic data, and focuses mainly on the segmentation of various demographics visiting the website. This allows the classification of visitors into groups and analysis of their behaviour on the website. We can then find out whether the website is achieving its set goals and understand where and how the results could be improved. In short, we can increase your sales with these tools.
