Web Presence
In this chapter, read about:
Internet is a constant open space where something is always happening. In the past, it was sufficient for a company to set up a web page in the form of a static poster. Today, however, one must think of the Internet as a display area, a store or reception desk that is always open. Everyone, including customers, potential customers, investors, rivals, friends and foes sees what you place on the Internet.
The Internet is used mainly for the purposes of searching.
In an unclear place swarming with offers, users try to find their way through this digital world by using key words.
A website that does not appear on the first page of the hit list displayed on search engines is practically nonexistent to the public eye.
If we would like a website to rank higher on hit lists in search engines it must be optimised, and perhaps the lease of certain key words on some search engines would prove profitable as well.
The real game begins at the moment a user visits our website.
At this point, we need to ask why did we want this to happen.
What do we offer to this website visitor?
What are they looking for?
Will we achieve our goal?
Is the goal we have set an achievable one?
Will we be able to trigger an action on the part of the visitor or will they leave the site with a bad impression?
Did a colleague at work happen to notice that our company is being criticised on a discussion forum?
Did you, either by chance or by monitoring, find out what the increasingly influential Internet public thinks about your company?
Do you know how to communicate with the public?
Did you know your co-workers, who may be located in different countries, are increasingly participating in socialising through Internet communities such as Facebook and Linkedin?
They live their private lives using various tools available in Internet communities, share their experiences and photographs, and are experiencing increasing connectivity.
Have you thought about using such tools in order to improve connectivity AMONG your employees?
Would you now be able to tell what Internet presence really is?
Internet presence is an integral approach towards achieving business objectives with all target groups of the public, who are using the Internet.
Web presence is about connecting a multitude of Internet tools, objectives and public groups in a consistent and ongoing experimental project.
In an unclear place swarming with offers, users try to find their way through this digital world by using key words.
A website that does not appear on the first page of the hit list displayed on search engines is practically nonexistent to the public eye.
If we would like a website to rank higher on hit lists in search engines it must be optimised, and perhaps the lease of certain key words on some search engines would prove profitable as well.
The real game begins at the moment a user visits our website.
At this point, we need to ask why did we want this to happen.
What do we offer to this website visitor?
What are they looking for?
Will we achieve our goal?
Is the goal we have set an achievable one?
Will we be able to trigger an action on the part of the visitor or will they leave the site with a bad impression?
Did a colleague at work happen to notice that our company is being criticised on a discussion forum?
Did you, either by chance or by monitoring, find out what the increasingly influential Internet public thinks about your company?
Do you know how to communicate with the public?
Did you know your co-workers, who may be located in different countries, are increasingly participating in socialising through Internet communities such as Facebook and Linkedin?
They live their private lives using various tools available in Internet communities, share their experiences and photographs, and are experiencing increasing connectivity.
Have you thought about using such tools in order to improve connectivity AMONG your employees?
Would you now be able to tell what Internet presence really is?
Internet presence is an integral approach towards achieving business objectives with all target groups of the public, who are using the Internet.
Web presence is about connecting a multitude of Internet tools, objectives and public groups in a consistent and ongoing experimental project.
Analysis
The Internet presence of a company is one of the key factors, if not the major factor, in the external presence and image of a company as more than 60 % of Europeans will check an offer on the Internet before making a purchase or contacting potential partners. In order to form an Internet presence strategy, it is first necessary to conduct an analysis of the company and its Internet environment as well as an analysis of company resources. This is the only way to provide optimal search engine results on the Internet.
The Internet presence of a company depends on many factors, including:
activities of the company, the company's size, structure of marketing channels, sales structure, organisation of internal processes, company goals, etc.
This means Internet presence is a combination of market analysis and a company’s goals and capabilities.
Before establishing an Internet presence strategy, which only begins with the publication of a website, it is necessary to carry out an analysis of the company's current status and that of its industry and competitors on the Internet. An analysis of company resources is also in order to ensure optimal or required Internet presence.
Regarding the fact that most companies are already present on the Internet, it is only natural that an analysis of the current presence is made as part of the general analysis.
An optimal way to establish adequate Internet presence is to conduct an analysis, create the strategy and carry out the implementation process.
In small-scale projects, these steps are usually carried out by engaging the same partners. In large-scale projects or projects implemented by means of public tender it is, however, wise to break the project down into separate steps that need to be carried out by either the same or by different operators in order to achieve an optimal implementation of the project.
Sonce.net unites experts in marketing, communication, advertising and the Internet, which means the company can act as an ideal partner in conducting the analysis, either for the purpose of improving or modernising your Internet presence or for the implementation of an entirely new project.
activities of the company, the company's size, structure of marketing channels, sales structure, organisation of internal processes, company goals, etc.
This means Internet presence is a combination of market analysis and a company’s goals and capabilities.
Before establishing an Internet presence strategy, which only begins with the publication of a website, it is necessary to carry out an analysis of the company's current status and that of its industry and competitors on the Internet. An analysis of company resources is also in order to ensure optimal or required Internet presence.
Regarding the fact that most companies are already present on the Internet, it is only natural that an analysis of the current presence is made as part of the general analysis.
An optimal way to establish adequate Internet presence is to conduct an analysis, create the strategy and carry out the implementation process.
In small-scale projects, these steps are usually carried out by engaging the same partners. In large-scale projects or projects implemented by means of public tender it is, however, wise to break the project down into separate steps that need to be carried out by either the same or by different operators in order to achieve an optimal implementation of the project.
Sonce.net unites experts in marketing, communication, advertising and the Internet, which means the company can act as an ideal partner in conducting the analysis, either for the purpose of improving or modernising your Internet presence or for the implementation of an entirely new project.
Strategy
Internet presence is a continuous process which enables uninterrupted communication with a company’s target public. In many cases, the Internet is the most important marketing activity demanding a well-defined set-up and management strategy. Through a well-formed strategy, the company can achieve its Internet goals effectively and successfully.
Internet presence usually consists of the company's website; product websites; communication campaigns, which are either linked to the company's website or carried out separately on the Internet; search engine marketing; direct marketing activities carried out on the Internet; online sales; etc.
Internet presence can link various company activities in different ways and in different countries, and can be used to communicate with various target public groups.
An Internet presence must be flexible and adaptable, as must the company processes that use and support this presence.
For implementing a complex Internet presence, it is necessary to provide company resources which need to be adequately trained, while the Internet must be included in the company’s activities and business processes.
Internet presence can link various company activities in different ways and in different countries, and can be used to communicate with various target public groups.
An Internet presence must be flexible and adaptable, as must the company processes that use and support this presence.
For implementing a complex Internet presence, it is necessary to provide company resources which need to be adequately trained, while the Internet must be included in the company’s activities and business processes.
Sonce.net specialises in Internet presence as it unites experts in all areas of Internet presence with the experience acquired in the area of marketing, advertising and media. The website management system Urednik™, which was developed inside the company, is yet another reason, alongside our experts, why Sonce.net has the most extensive references in the complex area of Internet presence.
Consulting
It would not be economical to establish an Internet presence over and over again. Sometimes it is enough to optimise an existing website or merely connect its individual parts.
The Sonce.net experts posses extensive experience in marketing, advertising and media. Besides their wide experience in all types of Internet presence and projects and excellent knowledge of Internet technology and planning, they can provide ad hoc or continued consulting services for the entire Internet presence or its separate parts.
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