Support for Business Processes
Due to the fact that Internet is a two-way medium, organisations were, in the past, quick to recognise the opportunities it provides and are now using the Internet to support their business processes. They mainly apply it to processes which can be accelerated and simplified, or in which they can safely incorporate co-operation with their target groups. In some cases, they may even leave a part of the process to be managed and implemented by the users. On the other hand, organisations can optimise and simplify the application of business processes within the company through good use of Web applications.
A good human resource website can, for example, enable an organisation to allocate work conducted during the preparation of public tenders for job vacancies: gathering applications, assessing and selecting personnel and reviewing and confirming the suitability of applicants, all the way through to the final interview and selection of the candidate.This saves a lot of time, and the information accumulated in the process of tenders and selection are uniform, comparable and quickly available to anyone involved in the process.
A content management system is another example as it enables an organisation to gain the involvement of an optimal number of employees and external workers in the preparation and publication of content and digital communication elements. It also enables content to be captured exactly where it is being formed. Corrections can be made and supervision implemented from one place, regardless of whether or not an internal or external editor is involved in the process. And, most importantly, the nature and availability of the Internet enables content work to be allocated in an optimal manner, in terms of both time and location – even outside normal business hours and off business premises.
As the content communicated by the company to the outside world is increasingly important for the company's success, a content management system also enables central review and storage of all materials that are available to the company. As such, it can serve as a distribution platform for these materials for other purposes, for example: sending and further processing for print, or as an Extranet intended for more restricted target user groups who must prove their identity by logging in and are thus given a more detailed insight into the knowledge and
information available.
Advertising
Analysis
Business Processes
CMS
Collecting Database
Communites
Communities
Consulting
CRM
Design
Direct Marketing
Editorial Boards
Events
Extranet
HR
Intranet
Key Words
Management
Media
Media Planning
Newsletter
Optimisation
Planning
Promotion and Communications
Promotion Campaign
Promotion Campaigns
Promotions and Communication
Promotions and Communications
SEM
SEO
Strategy
Training
User Experience
Virals
Web Content
Web Presence
Website Presence
Websites

