Promotion Campaigns

The advantage of companies such as Sonce.net lies in the fact they can offer comprehensive campaign planning and management, since subsequent analysis is probably even more important than planning itself.
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Markings: Promotion Campaign | Promotions and Communication
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Promotion Campaigns Planning

Regarding the fact that advertisers are losing control over trademarks in the digital world and that we have to deal with many touch points within the promotion campaign framework, it is very important to plan the campaign as carefully as possible.
At the Sonce.net Company, we combine knowledge and experience enabling us to provide the client with a promotion campaign which will be adapted to his or her requirements and to achieve an optimal effect when it comes to targeting public groups.

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Markings: Promotion Campaign | Promotions and Communication
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Promotion Campaigns Effectiveness Analysis

After a careful planning and thorough monitoring process carried out with every promotion campaign, the analysis of its effectiveness is only a logical consequence. This analysis results in a report which provides a clear review and understanding of a campaign’s success, and enables even more effective planning in the future.

Every promotion campaign is evaluated by means of both quantitative (range, frequency etc.) as well as qualitative metrics (potential customer responses, entries etc.). Even if Sonce.net was not the company that planned and carried out the campaign, we can make a useful analysis of its effectiveness for the client upon submission of campaign results.

Due to our extensive experience in the digital environment, we can interpret the campaign results correctly and subsequently establish good starting points for further activities.

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Markings: Analysis | Promotion Campaign | Promotions and Communication
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Promotion Campaigns Optimisation

The interactive environment is quite unpredictable, as a substantial amount of a company's communication with a potential consumer is in the hands of the consumer. It is therefore important to constantly monitor the process of communication, and adapt it to the environment and potential responses.

Sonce.net offers complete support in constant optimisation of such campaigns. By means of continued analysis and acquired results, we can direct the campaign in a way that will enable you to achieve the set goals, no matter how big they might be. And what is most important, our clients are guided through each step taken in the course of such campaigns. This goes from setting realistic and feasible goals as well as parameters in measuring and monitoring results to the interpretation of results and the subsequent reaction.

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Markings: Optimisation | Promotion Campaign | Promotions and Communication
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E-mail Campaigns

Electronic mail is the most widespread Internet service and therefore also a very attractive form of Internet communication. However, it is precisely due to its wide range of use that communication via e-mail requires a well-planned approach both in terms of content as well as communication tactics, be the goal notification of clients or sales promotion.

Sonce.net combines knowledge and experience that enable us to provide counselling services in every step of this process: what to send, when and how. At the same time, we provide tools that turn communication of this type into a simple process:

  • Urednik™ - a content management system which enables writing and sending messages via electronic lists as well as classification of addressees
  • 24/7 Real Media - an advertisement distribution tool enabling responsiveness monitoring and creation of reports


Related contents:
Direct marketing
Creating and carrying out e-mail campaings

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Markings: Newsletter | Promotion Campaigns | Promotions and Communication
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