Brand presence analysis

The analysis of the attitude consumers have towards the client's trademark on the Internet is rounded-up with a report based on the review and analysis of:

* Monthly clippings

* Links placed in posts, which lead to other potential sources

* Additional product-related and more influential online sources (professional blogs, forums dedicated to comparable products etc.)

The report also contains relevant excerpts from online discussions and other records, a description of the potential course of events predicted for the current month (where was the discussion stirred, how did it spread on the Internet etc.), a comparison with the situation in the previous month and many more interesting pieces of information on a trademark, product or service status. The analysis of trademark position on the Internet can be carried out in two ways:

Through the Day by Day Package;

Daily in-depth monitoring of posts and other forms of communication with the purpose of defining events and possible problems which might result in grave consequences in the event of any unsuitable reactions (applies to business days). The package also includes a report on a trademark's current status in Internet communities.

Through the Re-Action Package;

Every action is followed by a reaction, which is very important in cases of Internet communities, since every reaction must be carefully planned and implemented; otherwise it can fast become counter-productive. The reaction process is therefore a common design and concept of activities carried out in Internet communities, which are implemented in line with the set plan.

Related contents

Online clipping