Digital Advertising

Media Planning

The world today is changing at a fast pace, which becomes especially obvious in the area of digital marketing, as changes occurring in new media are even quicker to take place and more radical in their essence than changes emerging in conventional media. Media fragmentation turned work performed by media planners into a quite difficult task and forever changed the tactics applied in media leasing. However, these changes have brought about some advantages. The endless number of classified media facilitates the reaching of target groups (fishing enthusiasts will probably visit the website ribici.si (fishing.si)), while more precise targeting can greatly increase the utilisation of advertising resources. 
In Internet media planning, where the presence of media classification is especially obvious (virtually any person, personal web page or blog can act as a medium), it is naturally a lot more difficult, but also much more effective precisely for this reason.

At the same time, media planning offers more possibilities for making an even better use of the advertising resources. By restricting frequency per user, leasing website parts and by implementing other approaches (temporal restriction, geographical restrictions etc.), advertising resources can be distributed in such a way that they reach the selected target groups under the exact specified conditions. It is precisely the combination of these methods that is the key to a good media plan.

That is why a good media planning partner must always keep up with pace. Monitoring the media, which are appearing and disappearing on a daily basis, advertising formats and communication tactics is an unavoidable process and Sonce.net engages in it with enthusiasm.

The same goes for the technical aspect of Internet advertising. New advertising formats bring new standards and new technological requirements. That is why we co-operate with 24/7 Real Media , the leading manufacturer of Internet advertisement and content distribution software.            

Povezane vsebine:
Advertising space lease

Advertising Space Lease

Companies to which we have provided or are still providing media leasing services include Mobitel, Si.mobil, Zavarovalnica Maribor, Zavarovalnica Triglav Group, Petrol, Telekom Group and others.

Ad and Games Production

Besides considering technical restrictions, it is also necessary to comply with standards and other good practices. A proper application of resources in the process of implementation, which must be harmonised with the campaign goals, is just as important as planning the campaign or creating a well-thought-out script..

Through its team, Sonce.net unites technological and marketing know-how, which enables us to provide comprehensive solutions and achieve goals set by the client with success.

Contest and advertisements Copywriting

The founding of Sonce.net was established on creativity and creative skills are something we have been tending ever since. Numerous awards, won over the past years for our work prove this fact. This means many years of experience in this area, and keeping track of the latest technologies and standards enable us to work as a proper and reliable partner. The excellence of our performance is ensured by dedication found in people who are a part of our company.

Some examples of particularly demanding advertisements are featured among our
references.

Virals

Viral marketing can only be successful when we know the right combination of tools, such as community management, and various viral message techniques. In this way, we can persuade target groups to participate and interact, raise the level of their involvement and subsequently increase awareness of the trademark.

Sonce.net possesses extensive knowledge provided by its experts in the process of planning and implementing viral marketing campaigns. Our involvement in the World Wide Web, which is not only the area we work in but also the area we live in, provides us with a competitive advantage in knowing and understanding the ways through which a message of your trademark can reach as many Internet users as possible.

OpenAdStream ad serving tool

Open AdStream is certainly one of the best solutions available on the world’s market, as it enables quality distribution of all types of internet advertisements. 
Moreover, this tool is distinguished due to excellent technical support and constant development, which follows the rapid, dynamic changes emerging in internet advertising. For this reasons, Open AdStream is a good choice for both providers of advertising space as well as those looking for advertising space.