Direct Marketing

Considering the fact that every textual advertisement, which most of the time serves precisely to direct marketing, simultaneously represents the branding process, we can get an even wider picture. 
The fact of the matter is that the internet does not discriminate against any of the named elements, thus forcing a company to integrate all channels and communication methods.  
With its extensive knowledge and in-depth understanding of the digital space, Sonce.net acts as the right partner in the design of integrated communication.

A number of possibilities emerging in measuring activities on the internet provide a better insight into customers’ responses and their way of thinking while the processes of direct marketing are carried out, while at the same time offering opportunities for improvements to the direct marketing process itself, as well as related processes (CRM).

Due to the interactive nature of the Internet, each and every tool of internet marketing communication can be utilised in the process of direct marketing. 
Search engine marketing and e-mail stand out among these tools. The latter stands out mainly due to it offering the possibility of communication with known customers, which is usually related with the CRM system, while the search engine marketing stands out due to its extensive number of users, indefinite targeting possibilities, and the charging method (price per click). 
In relation to the systems measuring conversions throughout the entire lifetime of the sales and direct marketing process, the website itself is certainly important as its task is to persuade the user to finally make a purchase.

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Direct marketing optimisation