Promotion Campaigns Optimisation

Each campaign thus consists of the following parameters: target group, target group share, method, frequency and price. Each of these can be planned and improved, enabling us to achieve various final conditions. A campaign's success therefore depends on the quality of the input data and the knowledge of techniques and goals. It is possible for the client, the agency or the medium to make a minor mistake in any of these parameters which could undermine the campaign. This is especially possible when we advertise through dependent media networks that are most interested in gaining as big a share as possible of advertising on their network's media, regardless of what might be in the best interests of the client who is financing the campaign.

We can implement optimisation of promotion campaigns as supervisors of media strategies that have not yet been carried out based on information from previous promotion campaigns, with the aim of increasing the effectiveness of current or subsequent campaigns.