Optimisation of Internet Presence Management

Internet presence comprises:
  • The company's goals
  • Adaptation of business processes to Internet presence
  • Websites
  • Web promotion
  • Clipping
  • Management of Internet communities
  • Customer management
The Web is inherently a continuously experimental area. Besides changing existing users' habits, it can also open new possibilities, which consequently results in changes to the company's goals and company's perception of opportunities offered by the Web. For this reason, a strong Web presence needs continuous monitoring, upgrades and alterations.

Internet presence management is a continuous and demanding activity. It can be optimised through good planning, the selection of adequate and flexible tools designed for establishing an Internet presence, using adequate tools for monitoring the efficiency and success of the Website, and by implementing proper organisation.

Sonce.net provides all of the above by acting as a consultant, provider, or both.

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Markings: Management | Optimisation | Web Presence
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Optimisation of Website visits and results

A Website can only serve its purpose when placed in the function of the company's goals, which are mostly comprised of achieving a certain result within a specified target group. Sometimes a Website is created to accelerate sales, sometimes to establish contacts and sometimes to encourage the use of a certain innovative facility. This means the goals can be different, while the achievement of those goals depends upon the Website's visit rate and concept.
The visit rate we wish to achieve must include Website visits by the target audience, which requires adequate conceptualisation of both the content and promotion. Monitoring Website visits reveals whether the site is visited by the target audience, where the audience comes from (which promotion tools are the most effective) and what the audience members do, or not do, on the Website. The achievement of results depends upon the audience's activities. If the users are offered a form which takes them to an inappropriate part of the Website, are required to provide too much information, or are, perhaps, even unable to understand what is required of them, the goals will remain unachieved or below the required level.
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Markings: Optimisation | SEM | SEO | Websites
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Optimisation of Editorial Board Work

Website editorial boards have different structures and members depending upon the company, its business, its size, available staff and, most of all, the level of integration of the Web into its business processes.
The establishment of an operational editorial board can be a demanding task and can greatly affect a project's success.

By using its Urednik Content Management System, Sonce.net provides an accurate allocation of rights and responsibilities by editorial board members/persons responsible for certain parts of content, and enables their work to be monitored. The Urednik tool enables simple work with Web pages as well as with their content. Working with Sonce.net in the first months of a Website's operation and the help Sonce.net offers in establishing editorial boards enables a quicker start and better work by the board in the future.
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Markings: Editorial Boards | Optimisation | Web Content
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Optimisation of User Experience

Different Web users use different things for different purposes. Every target group can show different habits and each can represent different goals we wish to achieve. A satisfactory user experience is a prerequisite for the achievement of goals. This is also true of Websites, which consist of complex interconnectivity in vast volumes of data for different purposes: User experience is decisive when it comes to answering the question about whether these Websites will serve their purpose. The analysis of Website movements provides information about potential one-way paths, disturbing elements and other obstacles, which could all cause a bad user experience. The data obtained from the visit statistics is complemented by conversations held with users, and serve as a basis for user experience optimisation.

However, the Website itself is not the only place where user experience can be optimised. User experience needs to be monitored and optimised in every planned or potential contact between members of the target groups and the company/trademark; this includes adverts and other means of Web communication, communities and responses to different events taking place in the off-line world.
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Markings: Optimisation | User Experience
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