MyPartyFusion

The common interest shared by all young people who are members of MyPartyFusion is entertainment.  
By employing a combination of subtle and direct communication, the client's products breathing with their internet community and providing its members with a sense of belonging are embedded in the entertainment process.

MyPartyFusion is an Internet space where the interests of both the community members and the client go hand in hand.  
This can be proved through achievements acquired by the Wrigley company, which increased the recognisability of its trademarks among their target groups and, subsequently, took care of their products’ sales promotion in an innovative manner by using the MyPartyFusion internet community.

Every person who registers into a community creates its avatar. This avatar is a visual identity of his/her presence on the internet, by means of which he/she becomes part of the community.

You can experience the MyPartyFusion community at www.mypartyfusion.com.

How do Communities Work?

Internet communities are comprised of user groups forming various social roles.  
Every group has its own leader who strongly influences the opinion of other group members.

The group leader publically expresses their opinion on a certain topic.  
Afterwards, the leader communicates this information to other group members who start to think and talk about it.  
Internet communities typically show an extremely fast flow of information and exchange of opinions, and consequently the group’s public opinion will be formed on the basis of this flow.  
The opinion that is in line with the group leader’s opinion usually prevails. 

How can Communities be Utilised?

MyPartyFusion is a space where we can provide the users with communication tools, and obtain user-generated content in return.  
The utilisation of the existing community is orientated towards digital public relations, advertising space marketing, as well as providing and acquiring information for users. 

We apply our experience and acquired know-how in a constant development of functionalities intended for members of our internet community
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Related content:
Strategies of forming communities
Utilisation of the existing communities
Creating support tools for the connection of an internet community