Community Tools

Creating support tools for the connection of an online community comprises of a creative use of web functionalities with one clear goal; to acquire people and keep them united by sharing a common interest, which is, at the same time, connected with a client’s activity, products or trademark. The creation of support tools for the development of an online community is an innovative approach to digital advertising, which is particularly suitable for long-term marketing strategies.
Communication in online communities is multi-layered.  
Members of an internet community tend to receive more or less subtle messages, which they eventually acquire and then become ambassadors of the company, products or trademark. 
The scheme below presents the use of support tools for connecting communities and fulfilling their needs.

Through defined target groups, we create a web space that will meet their needs; a creative process of providing relevant information and functionalities that provide the user with the possibility of communication and interaction, creating social networks that are based on weak social ties and are called online communities.

Online communities and their members create social capital. 
Social capital is a term denoting the inclusion of an individual or collective players in social networks and their social ties.  
Social capital generally provides access to information, which can be of key importance for the achievement of goals.

A fundamental characteristic of online communities is common interest, which results in the assumption of common values and ideas if the company or its trademark and its internet service consider every factor of influence on internet community members.

Related content:
Strategies of forming communities
Utilisation of the existing communities

Share |
Markings: Communities
Back to top