Customer Relationship Management (CRM)

In today's dynamic environment, abundant in information, the establishment and cultivation of relationships with customers is, in fact, the only way of providing long-term connections between the company and its consumers. That is precisely what the Event Manager provides through event organisation – a system for establishing and managing long-term relationships with target groups.
With all its advantages in the area of event communication and management of various target groups, Event Manager represents the right tool for the systematic establishment and maintenance of contacts with various addressees via the internet. 
It enables the organiser to maintain continued interaction with members of various target groups within one event as well as several consecutive events.

The basis for effective customer relationship management is a clear, easily accessible and segmented database (address list), which enables transparent records and targeted sending of messages to existing and potential addressees. Through carefully structured communication before and after the event, including everything from trailers and reminders to thank-you notes and posting photo galleries, working with a database in the area of event organisation becomes simple and reliable with the use of Event Manager. 
This represents a base for the application of subsequently used customer relationship management tools.
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Markings: CRM | Events
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Database Management

The basis for effective customer relationship management is a clear, easily accessible and segmented database (address list), which enables transparent records and targeted sending of messages to both existing and potential addressees.
In the process of event organisation, the process of managing an addressee database can require a lot of precious time and resources. 
Event Manager facilitates and simplifies work with an addressee database, thus saving time, which the event organiser can then devote to other tasks.


The application enables the segmentation of target groups (e.g. guests, journalists, VIP guests, etc.), categorisation of sending various messages by target groups, and continued records of communication and responses to it. 
For this reason, it makes communication between the organiser and his target groups more effective. Clients who have already used Event Manager have testified that the use of this application decreases the number of problems occurring with various guest categories, press accreditations and similar items to an optimal extent. 
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Markings: CRM | Events
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