Extranet and Customer Relationship Management

Upon introducing user registration, a company can supervise access to content on its website more easily and can, at the same time, conduct direct one-to-one communication with the extranet users.

Extranet can grant privileges and rights to various user categories with regard to their status and can, in return, acquire data from users, by means of which it will build its base of the targeted public.  
This way, extranet enriches the database of its existing and potential customers, which is the foundation for the application of all further customer relationship management tools, such as the implementation of e-mail campaigns and other promotion campaigns, events, etc.